On the evening of January 6, 2022, SOTRANS Group was honored with the “Ho Chi Minh City Golden Brand Award 2021” in the Port Operations and Logistics sector.
This prestigious award, presented by the Ho Chi Minh City People’s Committee and organized by the Department of Industry and Trade in collaboration with the Saigon Times, recognizes 30 enterprises across industry, trade, and services for their impressive branding achievements deeply associated with the identity of Saigon – Ho Chi Minh City.
The award is based on rigorous criteria evaluated by a panel of prestigious branding experts and consumer votes. The scoring system evaluates participating brands based on compliance, development, innovation, brand investment and management, product/service quality and safety, and corporate social responsibility. The 30 selected winners represent the award’s three core values: Prestige & Quality, Impressive Branding, and Trend-setting.
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To receive the HCMC Golden Brand Award, enterprises must meet exceptionally rigorous criteria. |
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With 45 years of accompanying the city’s industrialization and modernization, SOTRANS has long been a familiar brand in integrated Port and Logistics operations for generations of people in Ho Chi Minh City and across the country.
Leveraging its extensive experience, highly specialized workforce, long-standing brand heritage, and flexible transformation strategy, SOTRANS Group continues to partner with the Ho Chi Minh City authorities within the 2021 winners’ action program. This partnership aims to reinforce strong brand reputations in domestic and international markets, foster local pride in HCMC’s products and services, and contribute to enhancing the city’s position as Vietnam’s economic locomotive.
Recognizing that elevating the SOTRANS brand is a key mission in enhancing competitiveness, SOTRANS Group will continue to maintain and develop SOTRANS into a National Brand. Alongside the city’s business community, the Group aims to lead other brands toward development, forming large economic corporations with robust resources capable of competing globally. Furthermore, SOTRANS Group is committed to the sustainable development of Ho Chi Minh City by increasing the application of modern technology to seize opportunities from the Fourth Industrial Revolution while protecting the environment.
The SOTRANS Group team takes immense pride in this award, viewing it as recognition, encouragement, and a commitment of support from the city’s leadership for the Group’s relentless efforts throughout its journey of development.
(SOTRANS Group News)
